The problem
Social media doesn't just entertain. It shapes what feels normal.
0%
of individuals profiled in PIRUS had social media play a role in their radicalization process between 2011 and 2016 — up from 27% between 2005 and 2010. (PIRUS / START)
Learn more →0%
of 13–17-year-olds in England and Wales encountered real-life violent content online in the past year. (Youth Endowment Fund, 2024)
Learn more →0%
of U.S. teens say social media has a mostly negative effect on people their age — up from 32% in 2022. (Pew Research Center, survey conducted 2024; published 2025)
Learn more →From endless feeds to readable patterns
The environment shaping someone, made readable.
SocialWatch turns a shared follow network into a clear map of the themes, communities, values, and exposure patterns shaping someone's online world. Each result connects back to the accounts behind it, making the pattern easy to review.
Inside the report
→01
Monetized Funnel Exposure
Gambling, crypto, trading, wealth narratives, paid communities, and recruitment-style opportunities.
→02
Identity Exposure
Career themes, value signals, lifestyle cues, and identity-shaping content across the accounts they follow.
→03
Ideological Exposure
Signals linked to ideological hardening, grievance communities, conspiratorial ecosystems, exclusionary identity narratives, anti-institutional hostility, and violence-adjacent content.
→04
Protective Exposure
Education, creativity, sports, wellness, community, faith, skills, and other resilience-building signals.
→05
Peer Comparison
See what appears typical, elevated, or unusually visible compared with others in the same age range.
→06
Political Exposure
Political content, civic themes, public affairs, and news-related exposure visible across the followed network.
How It Works
An invitation. A clearer read.
01
Invite
You invite someone to share their social snapshot. They accept and choose to share the accounts they follow.
02
Analyze
SocialWatch reviews the accounts in the snapshot and identifies recurring themes, content categories, and exposure patterns.
03
Compare
Results are placed against age-based benchmarks to show what appears typical, elevated, or unusually visible.
04
Report
You get a clear breakdown of the strongest areas, the protective context, and the accounts contributing most to each result.
05
Review
See why specific accounts appeared and what patterns are worth a closer look.
What We Measure
12 dimensions of network exposure
SocialWatch looks at 12 dimensions of network exposure, combining risk-related signals, protective signals, and descriptive themes. The model is inspired by youth-risk research, media-content frameworks, career-interest theory, value-theme research, and online environment analysis.
Mature content exposure
Ideological and worldview content
Relationship and social-dynamics themes
Body image and appearance-related content
SEOCSTCO
Value themes visible across the networkSubstance-related content exposure
Protective and community-oriented signals
Mental health and emotional-expression themes
High-pressure financial and wealth-related narratives
Political and civic content exposure
RIASEC
Career, activity, and interest themesSocial environment and community context
Exposure signal
Protective signal
Descriptive / two-sided
RIASEC
Career and activity themes · Holland-inspiredSEOCSTCO
Value-theme signals · Schwartz-inspiredResearch-inspired signal groups
CDC YRBSS-inspired exposure areas
Content themes related to health, safety, substance use, risk-taking, mental well-being, and other youth-relevant domains.
Common Sense Media-inspired content areas
Exposure dimensions adapted from media-content standards used to describe mature, sensitive, intense, or age-relevant content themes.
Career and activity themes
Holland-inspired dimensions that describe recurring interests, activities, and vocational themes visible across followed accounts.
Value-theme signals
Schwartz-inspired dimensions that describe the values and priorities most visible within the content environment.
Financial narrative signals
Research-informed exposure areas related to gambling, speculative investing, recruitment-based opportunities, wealth-focused content, and economic aspiration themes.
Protective and community signals
Community, enrichment, and support-oriented content themes that may add positive context to the surrounding environment.
Descriptive / two-sided signals
Neutral dimensions that can be interpreted differently depending on context, balance, and surrounding content.
Who It's For
For Families and Trusted Support
Get ahead of it.
Consent-driven by design. Every snapshot starts with a voluntary share, helping families understand the signals early — before concerns become harder conversations. For teens, every snapshot is shared with parent or guardian involvement.