Their online world isn't hidden. But it's endless.

We help you spot the signals that matter — early.

Only public data analyzed · No social network login required

The problem

Social media doesn't just entertain. It desensitizes.

of individuals radicalized had social media play a role — up from 27% just five years earlier. (Univ. of Maryland / PIRUS)

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of teens have seen real-life violent content on social media in the past year — most with no adult who knew what was in their feed. (Youth Endowment Fund)

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of U.S. teens say social media has a mostly negative effect on people their age — up from 32% just two years earlier. (Pew Research, 2024)

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Public content only

The environment around someone, made readable.

socialwatch organizes the public accounts a person follows into research-informed dimensions, benchmarked against peers their age. It describes the environment around someone — never the person themselves — and links every signal back to the public content behind it, so you can read it in context. A starting point for a conversation, not a verdict.

Inside the report

→01

Monetized Funnel Exposure

Funnel exposure across the followed network

→02

Identity Exposure

Career, value, and identity exposure through the followed network

→03

Ideological Exposure

Ideological amplification exposure across 7 content families

→04

Protective Exposure

Protective content exposure and resilience signals in the feed

→05

Peer Comparison

How feed exposure compares to others the same age

→06

Political Exposure

Political content and ideological exposure in the feed

How It Works

An invitation. A complete picture.

Invite

You invite someone to share their social snapshot. They accept and choose to share the public accounts they follow — no password, no login access, no private messages, and no hidden activity.

Classify

Each followed account is analyzed based on the public content it produces. socialwatch identifies exposure signals, protective signals, content themes, and social-content patterns across the network.

Score

Each area is compared against age-based cohort benchmarks to show what is typical, elevated, or unusually visible. The goal is context, not panic.

Report

socialwatch creates a full breakdown of the public content environment — highlighting elevated exposure areas, protective signals, and the accounts contributing most strongly to each signal.

Act

Specific accounts are surfaced with clear reasons why they contributed to a signal. You get something concrete to discuss — not just a score.

What We Measure

12 dimensions of network exposure

socialwatch analyzes public accounts in a shared follow network to identify recurring content themes and exposure patterns. These dimensions are inspired by CDC YRBSS risk domains, Common Sense Media content categories, and other research on adolescent development, media exposure, values, identity, financial narratives, and online social environments.

Mature content exposure

Ideological and worldview content

Relationship and social-dynamics themes

Body image and appearance-related content

SEOCSTCO

Value themes visible across the network

Substance-related content exposure

Protective and community-oriented signals

Mental health and emotional-expression themes

High-pressure financial and wealth-related narratives

Political and civic content exposure

RIASEC

Career, activity, and interest themes

Social environment and community context

Exposure signal

Protective signal

Descriptive / two-sided

RIASEC

Career and activity themes · Holland-inspired

SEOCSTCO

Value-theme signals · Schwartz-inspired

Research-inspired signal groups

CDC YRBSS-inspired exposure areas

Content themes related to health, safety, substance use, risk-taking, mental well-being, and other youth-relevant domains.

Common Sense Media-inspired content areas

Exposure dimensions adapted from media-content standards used to describe mature, sensitive, intense, or age-relevant content themes.

Career and activity themes

Holland-inspired dimensions that describe recurring interests, activities, and vocational themes visible across followed accounts.

Value-theme signals

Schwartz-inspired dimensions that describe the values and priorities most visible within the content environment.

Financial narrative signals

Research-informed exposure areas related to gambling, speculative investing, recruitment-based opportunities, wealth-focused content, and economic aspiration themes.

Protective and community signals

Community, enrichment, and support-oriented content themes that may add positive context to the surrounding environment.

Descriptive / two-sided signals

Neutral dimensions that can be interpreted differently depending on context, balance, and surrounding content.

Who It's For

For people who want to understand the public online world someone chooses to share with them.

Families

See the public content environment surrounding someone you love. socialwatch helps turn a shared social snapshot into context for better conversations, more curiosity, and earlier understanding.

Partners & Spouses

For relationships built on openness, socialwatch helps make public online influences easier to talk about. It gives both people a clearer view of the accounts, communities, and themes shaping attention.

Mentors, Coaches & Friends

When someone invites you into their online world, socialwatch helps you understand the public content and communities around them — so support can start with context instead of guesswork.

Counselors & Support Professionals

With consent, socialwatch can add another layer of context to conversations about identity, influence, belonging, and online exposure. It is designed to support reflection, not replace professional judgment.

Always consent-driven. socialwatch only uses voluntarily shared social snapshots and publicly visible account information — never private messages, passwords, location, or hidden activity.

Get ahead of it.

No passwords, no logins, nothing private — when a person you invite shares, you get the complete picture in minutes.